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Monday, December 10, 2012

Beyoncé Inks Partnership Deal with Pepsi for $50M

11:03 AM
Beyoncé Inks Partnership Deal with Pepsi for $50M

Beyonce inks Pepsi partnership Pepsi or Coca-Cola? Beyoncé‘s choice is clear. The pop icon has signed a partnership with Pepsi. Estimated at $50 million, the hybrid cross-promotional project will not only see Beyoncé in advertising appearances and a new commercial for the brand, but also includes the beverage giant investing in the singer’s independent artistic ventures. “Pepsi embraces creativity...Read more»

Source: http://www.celebuzz.com/2012-12-10/beyonce-inks-partnership-deal-with-pepsi-for-50m/

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